Vente-privée.com

Vente-privée.com is an e-business providing sales for is own members and only for them. The brand sold are well-known one and sometimes prestigious, such as Longchamp, Lancel etc. and the customer benefits from great sales (-30% to -70%).
Sales are about all type of goods such as clothes, accessorizes, sportswear, toys, high-tech…

To be invited in these sales, you need to be invited by somebody who is already client. Once member of the club, you receive regularly on your mail box invitations for the sales. The person who invited you will benefit from a discount at your first purchase.

The sales are timely-limited and can last 4-5 days maximum. The quantity of the good sale is limited too so that you need to be almost the first to visit the site if you really want to find the good you want.

For example, if the sale "Point à la ligne" is interesting for you, click on “s’inscrire à la vente”. As soon as the sale will start, you will be able to buy what you want and then to receive it at home.

This concept is a very interesting one for different reasons:
For the customers :
- Time saving because no need of moving to the right store
- Money saving because of the big discount

For the brands :
- Elimination of inventories for the brands
Indeed, this concept solves the problem of inventories for the brands because it permits to eliminate the old collections which are not going to be sold.


How does vente-privée make money?

http://www.vinimarket.com/dossier_49616_fr.htm

By registering and selling the goods for all the companies’ presents on the web-site, the company earns commission. Vente-privée is part of partnership agreements with some brands and earns commissions from the sales.


This business exists of course off-line but only in big cities, there are a lot of “ventes privées” in some shops in Paris but it is not always well-known, the publicity in not as efficient as on the net and only one brand is represented in each vente privée.
I really think that the concept is more efficient online.
To develop the business of vente-privée, what could be interesting is to develop the partnership and the advertisement. Indeed, there is no advertisement on the web.
However, the fidelisation of the client is good so the publicity can be as efficient as the advertising.

Who does this business compete with?

It competes with the ventes privées off-line which have no competitive advantages except the possibilities of see and try the clothes.
But as nowadays, the e-shopping is booming, the web-site vente-privée.com is still growing.

Since a few months, 24h00.fr is the new competitor of vente-privée.com. The manager is following a strategy consisting in evaluating the issues of vente-privée.com and trying to take advantage of them.
http://www.lentreprise.com/3/3/5/article/12038.html